Word Rules
establish your very own word rules
We’ve all been there… the more you write, the worse it sounds.
We’ve all filled out workbooks and sat through courses. We collect pages and pages about our ideal client; features and benefits written out in a chart; we’ve brainstormed our Why, our How and Who Cares; we’ve filled in the formulas; we’ve got perks and bonuses, the process, the price.
We have pages and pages of notes. But no COPY.
Idea development is important, of course. You have to get through it. You need to have answers to Why, How and Who Cares?
And then you need to turn those answers into…
Concise — Precise — Engaging — Smart — Compelling — Converting — On-brand — COPY.
How do you turn all your notes and ideas into clear, concise, compelling copy?
“Writing is torture.” “It’s stuck in my head.” “It doesn’t sound smart.”
All problems that brilliant business folks have come to me with.
What if you had a Word Whisperer who transformed your notes, your ideas and your distinct proposition into…
A targeted TAGLINE (short & punchy, use liberally)
A natural ELEVATOR PITCH (the ultimate answer to ‘so, what do you do?’)
A professional BIO (use on your about page, sales pages, for LinkedIn, podcast etc.)
A branded VOICE PROFILE (anchor in each time you start, to write with power & personality)
And a list of fascinating, value-filled, vulnerable, brave, empowering POST HEADLINES (ideas to kick start your content, with open-worthy headlines already written)
Word Rules nail down your message and get business going.
Let me break with convention here, and tell you how great it feels to get clear on your messaging.
(Yes – clear, compelling copy brings in the money. Let’s assume we both know that.) When you have the elegant, accurate words to describe what you do, it feels AWESOME.
You fall back in love with your business. You stop feeling icky and salesy and stiff. You have a starting point to write from, a brand voice to project, a way to evaluate every word that you write:
Is it on brand or off brand? Will my clients love it? Does it fit my commitment to the change I create?
You don’t have to wrestle this one to the ground.
You know what you know.
I’m the word nerd you need.
"Working with you on crafting my Word Rules was exactly what I needed to take the next big step, to writing my book and starting my podcast. Kate, your guidance and words were invaluable to supporting my writing process and putting Sell From Love into the world. Sell From Love was an instant best seller on Amazon and none of that would have been possible without having my own powerful Word Rules. Thank you!"
Finka Jerkovic, Sell From Love
Sometimes that damned, flashing cursor is the only thing stopping you from describing your business, promoting an idea, or communicating a meaningful message. Don’t let the writing process exasperate you. I’ve teamed up with literally hundreds of business owners, marketing teams and fellow writers to break through their word blocks. Togther we produce accurate, authentic, money-making copy — and help make future writing easier and better. The outside perspective, fresh set of eyes, and grammared-up professional review gives you all the reassurance you need that you’ve got it right.
Word Rules
We nail your Tagline, your Elevator Pitch, a professional, third-person Bio, a Voice Profile that keeps all your writing on-brand, and a List of Blog Headlines to inspire new content.
How we turn that pile of post-its into the exact words you need to build your business.
Every home page, sales page, email sequence I write begins with COPY CLARITY:
The Signature Service Questionnaire captures what you do and your one-of-a-kind ability to get results
The Client Insight Questionnaire pinpoints who your clients are and how they’re feeling at the exact moment they need you the most
The Signature Style Questionnaire zooms in on your brand personality and writing style (yes, you already have a distinct writing style that’s loaded with unique personality! I’ll show you how to find it.)
The Individual Archetype Survey translates the fuel for your fire and your brand energy into a through-line, story arc and resonant language.
Together, we’ll discuss it, validate it & perfect it.
Then you’ll get your Word Rules PDF to keep.
You fill out these questionnaires (especially helpful if your whirl of ideas has yet to make it onto post its or into a journal). Send me any additional notes you need to.
And within 2 weeks, we’ll hop on Zoom & I’ll walk you through your Word Rules Presentation:
Your Archetypes & how to use them to write with more energy
Your Brand Attributes & Benefits
Ideal Client Profile
Hour of Need Analysis
Solution/Transformation Statement
Declaration of Difference that places you in a Category of One
3-5 Taglines
Your Voice Profile – how to stay on-brand as you write
Scripted Elevator Pitch, suitable for human ears
Professional Bio
10 Content Headlines
“Even when you’re clear on your business offerings, brand benefits, values, and segments, you still need the words to express it all. Working on my Word Rules with Kate helped me define my brand voice and my own writing style. I feel way more confident, knowing that what I write, truly sounds like me.”
Louise Taylor, Firefly Brand Illumination
Get every word’s worth
You’ve done the hard part: all that thinking.
Now you’re ready for a sage second opinion. Send me your notes, answer the questions. I’ll run all your thoughts through the filters of clarity, client, charisma, brevity & brand. We’ll come up with the exact words your people are waiting to hear. The process is easy, fun, fresh and exciting.
And you’ll be begging for someone to ask you, “So what do you do?”
Word Rules message essentials
3 Taglines ~ First-person Elevator Pitch ~ Third-person Bio
~ Branded Voice Profile ~ 10 Content Headlines ~
Your Word Rules Live Walk-Through ~Your Word Rules PDF to keep.