How long does it take to come up with a succinct, accurate and inimitable description for what you do? Hmmm. Let’s think about that.

Your email subject line has ONE job. Here are 5 ways to help it do its job better. And #4 will shock you!

So if compassion and empathy are not the same thing, and can’t be used interchangeably, which one am I feeling?

Some of the easiest predictions I’ve ever tried to make.

All the Santa jokes, elf riddles and a grammar lesson that I could fit inside.

There are lots of devices we use to talk about our businesses. Here’s what you need if you’re going to tell a STORY.

Man, other languages have some words we could really use English equivalents for. These, especially, have that special je ne sais quoi.

What the Writers’ Guild strike forced the studios to see.

Identifying your Unique Mechanism is a handy marketing tactic. How hard could it be?

When shoulder pain derailed me, I thought I was doomed. Thinking I was doomed was even more painful.

June is the perfect time to watch what we say to young adults making choices.

Shouldn’t there be an apostrophe? Yes, yes there should. But there isn’t. And here’s why.

When you’re choosing between two words that mean essentially the same thing, sometimes the way they sound is enough to sway you in a certain direction.

Ideal client, target market, customer avatar… whatever you call it, you need to know who it is. Here’s what I know about mine, and some Qs to help you define yours.

If you feel like your copy is dragging on, this post identifies two possible culprits. Here’s what to look for and remove when you want to tighten up your writing.

Now that AI will write anything and everything as soon as you ask it, does this mean we’ll never have to wrestle with Writer’s Block again?!

AI can be helpful, but it requires an awful lot of direction. And then it pretends that it came up with all the ideas on its own. That’s not what I’m looking for in an intern.

I’ve been working with AI-generated content and here’s what I found.

We want to show up fully in our business. Which means being authentic. Which means getting honest. Which means sharing some details. Yikes. Is this TMI?