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Kate Bonnycastle Kate Bonnycastle

Accountability to write more

Are you super disciplined, and do everything when you’re supposed to? Or do you need extra egging-on, like me? Here’s what keeps me writing these posts.

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Kate Bonnycastle Kate Bonnycastle

Edit 3 times

You’re about to hit ‘publish’ and decide to give it one more read. Here’s what you’re looking for.

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Kate Bonnycastle Kate Bonnycastle

See this word!

How do you draw attention to one particular word? Double quotes? Single quotes? ALL CAPS? Italics? Maybe this kind of thing doesn’t keep you up at night. But what if it does?

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Kate Bonnycastle Kate Bonnycastle

Why is writing so hard?

5 reasons we resist sitting down to write and a few pro tips for doing it anyway

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Kate Bonnycastle Kate Bonnycastle

When Lizzo changed the wor(l)d

Lizzo changed a word in her song GRRRLS. There was a (small) outcry and she gave in to public pressure. Or did she?

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Kate Bonnycastle Kate Bonnycastle

3 frameworks to help you write your story

You don’t need rags-to-riches, David vs Goliath, or death’s door drama for a good story. Here are some essentials plus 3 frameworks that can help you craft a story that engages and persuades.

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Kate Bonnycastle Kate Bonnycastle

Write what you *don’t* know (yet)

Don’t let ‘not sure what i’m going to say’ get in the way of starting to write. Here’s the how & why to writing messy.

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Kate Bonnycastle Kate Bonnycastle

Head vs heart words

Which words lean ‘corporate’ and which words lean ‘woo-woo’?

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Kate Bonnycastle Kate Bonnycastle

So that…

A brief explanation of features vs benefits and a reliable way to ensure you stay focused writing for your reader.

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Kate Bonnycastle Kate Bonnycastle

Practice - my new favourite word

When starting, doing and even just trying are still too scary, you can choose to practice instead. Why this copywriter needed a writing practice.

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